Prerequisite
None
Course Contents
- Introduction to entrepreneurial marketing
- Opportunity identification: market need analysis
- Customer discovery: STP analysis
- Crafting Brands: Strategies for Building Identity and Trust
- Designing Marketing Plan: Marketing mix (4Ps & 7Ps)
- Winning Customers: Sales Strategies for Entrepreneurs
- Learning from Failures & Pivots
What you'll learn
- 1. Understand the unique marketing challenges faced by startups and entrepreneurs.
- 2. Apply innovative, resourceful marketing strategies in uncertain and constrained environments.
- 3. Analyze and solve marketing problems using real-world entrepreneurial case studies.
- 4. Develop comprehensive marketing plans tailored to new ventures.
About the Instructor
Dr. Rajesh Ittamalla is an Assistant Professor in the Department of Entrepreneurship and Management at IIT Hyderabad. He teaches courses on Entrepreneurial Marketing, Consumer Psychology, and Marketing Research. His research interests include Customer Experience Management, Brand Personality, and the use of Immersive Technologies in marketing.
Instructor ProfileCourse Assessment
Assessment may consist of assignments &/or quizzes &/or viva &/or exams.